Hi! I'm Vanessa Ann.
I love creativity and good visual design.
I believe everyone has creative potential and I want to inspire you to find and express yours.
I believe everyone has creative potential and I want to inspire you to find and express yours.
Over the course of my professional career I have worked in an office environment in both creative and administrative capacities across a variety of industries, including banking, healthcare, hospitality and business development, to name a few. One common thread that ran throughout every position was my responsibility for preparing different forms of business communications - interoffice memos, business correspondence, invitations, presentations, reports, etc.
Although I didn't initially consider myself a designer, I enjoyed exploring creative ways to make my communication materials more appealing and engaging. I found that incorporating visuals helped to capture people's attention and they grasped information faster. So I started doing my own research on visual design. I started reading every book I could find about design. I got subscriptions to design magazines and watched video tutorials online. I looked for all kinds of software and resources (free and paid) to help me make better visuals. I continued to study and practice visual design and incorporate the techniques that I learned wherever I could at work.
By 2009, I had honed my skills and built my confidence enough to start my own graphic design service providing creative business solutions to small businesses and non-profits. Although I enjoyed helping small businesses look more professional by creating visual communications for them, I soon became aware of some serious issues.
Small businesses, particularly in the early stages of development, are usually operating with limited budget and resources. Due to these constraints, sometimes I would be asked to create only a logo, for example. After handing over the final logo, I found that some small businesses weren't able to properly incorporate the logo into their communications - causing brand inconsistency and an unprofessional appearance. This was sometimes due to a lack of:
1. understanding basic design fundamentals
2. technical know-how
3. creative confidence
2. technical know-how
3. creative confidence
But, visual design doesn't have to be overly complicated. The number one goal of design is communication. So clarity, simplicity and consistency is of the utmost importance. There are plenty of user-friendly tools and resources available today that can help even the most creatively-challenged people create clean, consistent and attractive visual content.
So if you're someone who wants to have consistent and professional looking visuals because you understand that this gives your brand added credibility and helps get your message understood, then you're in the right place.
If you have any questions or comments, I would love to hear from you. Visit my contact page or send me an email at hello@vanessaanndesign.com.
Thank you so much for taking some time to visit my website.
